How to Use Local Search

Learn how to use Local Search to find local businesses by industry and location, understand dollar usage, uncover decision-makers, and build high-quality prospect lists for smarter outreach.

Overview

The Local Search feature is one of the most powerful ways to discover local businesses and uncover multiple decision-makers inside each company. Designed to work like Google-style local search, it helps sales rebels quickly identify companies, verify contact data, and reach the right people—all while using dollars efficiently.

This guide walks you through how to run a Local Search, manage dollar usage, expand results, and maximize value from each company record.

What You’ll Need Before You Start

• An active Lead Generation Tool account
• Available dollar (Local Search uses $0.12 per company with at least one email found)
• A target industry and location

Step 1: Navigate to Local Search

1. Log in to your dashboard.
2. Go to Lead Search.
3. Select Local Search.

Local Search is ideal when you want to:

• Target businesses in a specific city or region
• Prospect by industry or service type
• Find multiple contacts within the same company

Step 2: Enter Your Search Criteria

Industry / Business Type

• Enter the service or industry you want to target.
• Example:
  • Plumbers

Location

• Enter the city and state you want to search.
• Example:
  • Jackson, Mississippi

Step 3: Create a New List

If you don’t already have a list:

1. Choose Create New List.
2. Name your list clearly.
   • Example: Plumbers – Jackson, Mississippi
3. Click Save.

Lists help you organize prospects and manage follow-ups efficiently.

Step 4: Run the Local Search

1. Click Continue to start the search.
2. Initial results will be added to your list automatically.

Example:

• 12 companies successfully added to your list

Step 5: Load More Results (Optional)

1. Scroll down within the search results.
2. Click Load More to retrieve additional companies.
3. Repeat as needed until you have enough results.

Example:

• Additional 7 companies loaded
• Total companies found: 19

Step 6: Understand Dollar Usage

• Local Search only deducts $0.12 per company when at least one email is found.
• Companies with no emails found do not consume dollars.

Example:

• 19 companies found
• 16 companies with emails
• Only $1.92 deducted

Step 7: Access Your Saved List

1. Click Go to List from the top-right corner.
2. Review all companies added from your Local Search.

Step 8: Review Company Information

Inside your list, each company may include:

• Company name and address
• Employee size
• Google review data
• Social media profiles
• AI Assistant tools (summaries, similar companies, insights)

This provides full context before outreach.

Step 9: Explore Contacts Within Each Company

One of the biggest advantages of Local Search is multiple contacts per company.

You may find:

• Marketing Directors
• Digital Managers
• Vice Presidents
• Other key decision-makers
• Verified email addresses

Even though only $0.12 is used per company, you can reach multiple people within that business.

Step 10: Take Action with AI & Labels

From your list, you can:

• Use the AI Assistant to generate summaries or outreach ideas
• Create custom labels (e.g., Contacted, Follow-Up, Priority Lead)
• Track when contacts were created
• Verify if additional data becomes available

Best Practices

• Start local and scale outward
• Load more results strategically to control dollars
• Prioritize companies with multiple contacts
• Use AI insights before outreach for better personalization